back in Ye Olden Days there were people at the local market that could chip your PS1 or give you an address to write to if you wanted knock-off satellite TV smartcards, and some bloke down the pub who could reflash your cable modem's customer ID to get faster internet for free.
I love that this same cottage grey/black-market industry still exists but for online services now, and people are happy to do it because greedy rentseeking pricks made everything a subscription.
