Easily forgotten:

The things that genuinely motivate people to work ten or a hundred times harder toward a common goal are human, emotional, meaningful, purposeful, empathetic.

You can achieve minor gains with the mechanical, numeric, authoritative, concrete, inhuman; and it can feel like progress. But doing those same things but *harder* turns into #demotivation.

Genuinely #motivating people is not just more and better of the same; it's an entirely different kind of #management.