I wrote my first summary of @heiseonline@social.heise.de on #Mastodon almost two months ago: Time for an update.
One thing in advance, even if it has become noticeably quieter here in the #Fediverse, the numbers remain pretty stable: Visits via Mastodon are still slightly below that via #Twitter, but as a reminder, I can only compare visits generated via our accounts on #Mastodon with all visits over #Twitter. So the actual numbers are even closer together. (@heiseonline@social.heise.de on Twitter has 246.000 Followers, on Mastodon it's 45.500)
On the first graph I have summed up the weekly entries via Mastodon vs. Twitter since the #Mastodon account went live at the beginning of November. The steady growth is partly due to the fact that only articles shared both on Mastodon and Twitter are included, and their number has increased. Overall, more visits come via Mastodon than via #Bing or #Xing.
The engagement (#boosts plus #likes, no #comments) with posts of @heiseonline@social.heise.de stagnates, but remains significantly above that on Twitter. I find only four posts from heise-accounts on Twitter in this time that have been shared at least 50 times, on Mastodon it's a whole 125 (!). At the same time, nothing really goes #viral on #Mastodon, the upward swings of visits are significantly higher on Twitter.
A new initiative that shows noticeable effects is #Verpasstodon (something like "missed-o-don"): Under this hashtag @heiseonline@social.heise.de re-shares on weekends the most clicked articles of the past week. And they get klicked noticeably again.
There is no criticism directed at the practice, the hashtag can be muted without missing anything else.
Despite such ideas, 89% of the visits via #Mastodon come on the first two days vs. 81% over Twitter.
A few more numbers: In total, @heiseonline@social.heise.de has more than 122,000 interactions (#Boosts and #Likes, overview in the second image "Interaktionen"), per article that's an average of more than 26. About 4700 articles were shared, more than 500 of them have more than 50 interactions. More than 1000 each:
https://mastodon.social/@heiseonline/109550376533582612
https://mastodon.social/@heiseonline/109670205634915816
Follower numbers of @heiseonline@social.heise.de grow very slowly, but the speed has increased since the Twitter account has a link to the Mastodon-account. @heiseonline@social.heise.de is now the largest German-language media-account, slightly in front of @tazgetroete@mastodon.social.
In the USA, there is a larger one with @ProPublica@newsie.social, but a few regional media are particularly active (#Newstodon).
The third picture shows visits via Mastodon and Twitter over the last 80 days.
Hope this is interesting for english-speaking accounts, too:
@fediversereport@mastodon.social @fediverseobserver@fediverse.one @fediversenews@venera.social @atomicpoet@mastodon.social @mmasnick@mastodon.social @jeffjarvis@mastodon.social @Gargron@mastodon.social